04 Aug Is Facebook Going To Start Penalizing Your Website?
Facebook announced an update to its news feed algorithm that may start to penalize certain websites. Status updates with links to sites which are not optimized for mobile devices may start to show up less often in people’s news feeds.
Facebook says: “We’ve heard from people that it’s frustrating to click on a link that leads to a slow-loading webpage. […] During the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant.”
Facebook now joins Google in their efforts to give priority to mobile-optimized sites. It’s important to consider, given that an estimated 94% of Facebook users access the site via mobile devices.
“With this update, we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection and the general speed of the corresponding webpage will be considered. If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed… For example, if you’re on a slower internet connection that won’t load videos, News Feed will show you fewer videos and more status updates and links.”
Facebook says that webpages which are particularly slow could see decreases in referral traffic. To avoid experiencing potential decreases, it’s important to evaluate your website and make changes to improve mobile site load time, as well as the user experience.
For more information, see the news release from Facebook.